CONTENTS
Foreword by W. Kenneth Yancey, CEO of SCORE Association
Introduction
Section I BUSINESS PLAN BASICS
Chapter 1 BUSINESS PLANS 101:
What Is a Business Plan and Why Do You Need One?
Chapter 2 WHAT’S YOUR STYLE:
Finding What Type of Plan Is Right for You
Chapter 3 THE 4-1-1:
Where to Go for Business Plan Help
Chapter 4 MAKE NO MISTAKE:
Common Business Plan Writing Errors
Chapter 5 FORGET ME NOT:
Smart Things to Do When Writing Your Plan
Chapter 6 FIRST STEPS:
Starting With a Business Plan or Feasibility Plan
Section II BUSINESS PLAN CONTENTS
Chapter 7 IN A NUTSHELL:
Why the Executive Summary Is the Most Important Part of Your Plan
Chapter 8 GET ORGANIZED:
Presenting Your General Company Description
Chapter 9 LIKE NO OTHER:
Describing Your Products and Services
Chapter 10 GOING TO MARKET:
Writing Your Marketing Plan
Chapter 11 GO WITH THE FLOW:
Detailing Your Operations
Chapter 12 TEAM PLAYERS:
Who’s on Your Management Team?
Chapter 13 NUMBER SENSE:
How to Prepare Your Financial Plan
Chapter 14 JUST IN CASE:
What You Should Include in Your Appendix
Chapter 15 PASSION TIME:
Business Planning for Nonprofits
Section III FINANCING 101
Chapter 16 BANK ON IT:
Obtaining a Loan
Chapter 17 HEAVENLY FINANCING:
How to Attract Angel Investors
Chapter 18 FINANCING ROUNDUP:
Beyond Banks and Angels
Conclusion Are We There Yet?
Glossary
Acknowledgments
About the Author